Please read the following policy to understand how your personal information will be treated as you make full use of our many offerings. This policy may change from time to time so please check back periodically.
How is my
informtion used?
Our primary goal in collecting personal information is
to provide you, the user, with a customized experience on our network of sites.
This includes personalization services, interactive communications, online
shopping and many other types of services, most of which are completely free to
you. In order to provide services free of charge, we display advertisements. By
knowing a little about you, We are able to deliver more relevant advertisements
and content, and hence better service, to you.
In our role of delivering
targeted advertisements, We play the middleman. Advertisers give us an
advertisement and tell us the type of audience they want to reach (for example,
males over 35 years old). We take the advertisement and displays it to users
meeting that criteria. In this process, the advertiser never has access to
individual account information. Only We have access to individuals' accounts.
This kind of advertisement targeting is done with banner ads as well as
promotional email through us. You will only receive special offers via email
from us if you have indicated in your account preferences that you would like to
receive them. You can change your account preferences at any time.
We do
research on our users' demographics, interests, and behavior based on the
information provided to us upon registration, during a promotion, from our
server log files or from surveys. We do this to better understand and serve our
users. This research is compiled and analyzed on an aggregated basis. We may
share this aggregated data with advertisers or business partners.
With
whom my information is shared?
As a general rule, We will not disclose
any of your personally identifiable information except when we have your
permission or under special circumstances, such as when we believe in good faith
that the law requires it or under the circumstances described below. Please see
the Terms of Service or Use Agreements for each of our products and services for
more detailed information about how your personal information may be shared. The
following describes some of the ways that your information may be disclosed.
Business Partners & Sponsors: We may disclose your personal
information to business partners or sponsors, but this is specifically described
to you prior to data collection or prior to transferring the data. Details of
shared use can be found in specific Terms of Service or Use Agreements, and
sweepstakes and promotions rules.
Many promotions offer opportunities to
request additional information from sponsors. By requesting more information,
you give We permission to transfer your personal information to the sponsor so
they can fulfill your request. In many instances, only your email address will
be shared. If more information will be shared with the sponsor, you will be
notified prior to the transfer.
From time to time, you may be offered
the opportunity to receive materials or special offers from third parties. If
you opt-in to receive information from these third parties, We will (with your
permission) share your name and email address with them .
Third Party
Data & Data in the Aggregate: Under confidentiality agreements, We may match
user information with third party data. Also, We discloses aggregated user
statistics (for example, 45% of our users are female) in order to describe our
services to prospective partners, advertisers, and other third parties, and for
other lawful purposes.
Other: We may also disclose account information
in special cases when we have reason to believe that disclosing this information
is necessary to identify, contact or bring legal action against someone who may
be violating our Terms of Service or may be causing injury to or interference
with (either intentionally or unintentionally) our rights or property, other
users, or anyone else that could be harmed by such activities. We may disclose
or access account information when we believe in good faith that the law
requires it and for administrative and other purposes that we deem necessary to
maintain, service, and improve our products and services.
What
else should I know about my privacy?
Please keep in mind that whenever
you voluntarily disclose personal information online - for example on message
boards, through email, or in chat areas - that information can be collected and
used by others. In short, if you post personal information online that is
accessible to the public, you may receive unsolicited messages from other
parties in return.
Ultimately, you are solely responsible for
maintaining the secrecy of your passwords and/or any account information. Please
be careful and responsible whenever you're online.